Piquadro YouTube Ads: Top Video Commercials

#2015 YouTube advertiser by spendRetail EcommerceItalyVerify on Google Ads Transparency Center

Founded in Italy, Piquadro designs tech-driven business and travel gear, including backpacks, briefcases, and luggage. Across 9 markets, its YouTube advertising has generated 31.0M views from 11 video ads, frequently highlighting collaborations with motorsport names like Ducati, Maserati, and the Audi Revolut F1 Team.

Est. total spend
$155K – $991K
All-time, estimated range
Ads indexed
11
Total views
31.0M
Markets
9
Countries the ads ran in

Most-viewed Piquadro YouTube ads

Top 11 by views · list updated

About Piquadro

Piquadro is an Italian leather goods brand that designs and sells business and travel gear, including backpacks, briefcases, luggage, and small accessories. Founded in 1987 by Marco Palmieri and headquartered in Silla di Gaggio Montano, Italy, the company emphasizes tech-driven designs combined with traditional Italian leather craftsmanship. It distributes its products worldwide through mono-brand retail stores, e-commerce, and wholesale partners.

Company
Piquadro S.p.A.
Category
Leather goods and travel accessories
Headquarters
Italy
Advertises in
9 countries

Piquadro YouTube ads — FAQ

Piquadro is an Italian leather goods brand that designs and sells business and travel items, including backpacks, briefcases, luggage, and small accessories. The company combines tech-driven design features with traditional Italian leather craftsmanship.
Piquadro's YouTube ads focus heavily on motorsport partnerships and collaborations, including work with Ducati, the Audi Revolut Formula 1 Team, and Maserati. The commercials showcase themed luggage, backpacks such as the Corner Pro model, and urban lifestyle gear.
Piquadro relies primarily on standard horizontal video ads, with a small portion presented in vertical formats. Most of the brand's spots run between 16 and 30 seconds in length.
Piquadro advertises on YouTube mainly in English, alongside a smaller share of video campaigns produced in Italian.
AdSee has indexed 11 YouTube ads from Piquadro, with 31.0M views in total, shown in 9 countries.
Piquadro's YouTube ads in the AdSee library ran most often in Italy, Germany, Spain, the United Kingdom and Taiwan. In total they were shown in 9 countries.
AdSee estimates Piquadro's YouTube ad spend at $155K – $991K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Piquadro.
The most-viewed Piquadro ad in the AdSee library is “Piquadro x Ducati - Motorcycle and Urban Lifestyle”, with 6.8M views on YouTube.
Piquadro's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR16098026398844715009?region=anywhere
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2016
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2018
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2019
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.