Bright lightning effects and the brand name ELGYDIUM appearing.

The ad opens with a woman looking to the side, with bright lightning effects above her head. The brand name ELGYDIUM appears. The scene transitions to show the woman looking at the camera, then a close-up of the ELGYDIUM Sensiprotect toothpaste tube. The ad then shows abstract visuals of bubbles and a tooth, with text overlays. Finally, it shows the woman smiling, with percentage reductions in tooth sensitivity displayed, and ends with a shot of the toothpaste tube and the brand logo.