The opening text "This year, don't settle for second-best" is visually striking and sets an aspirational tone.

The ad opens with a woman in a salon pulling down a blind, with text overlayed. It then transitions to a woman smiling at a computer screen displaying salon scheduling software. Next, a laptop screen shows the software interface. The ad then shows a close-up of the scheduling software on a computer screen. Finally, it shows two people in a salon discussing a tablet, followed by a scene of stylists working on clients, and ends with the company logo and tagline.