The question "Which part of PhoneWatch frightens you the most?" posed to a distressed-looking individual.

The ad opens with a person lying on a chaise lounge, looking distressed. The camera zooms in on their face as they express fear about a "PhoneWatch" system. The background then morphs into a psychedelic swirl of red and black, with various security devices floating around the person's head. The person's face becomes increasingly panicked. The scene then cuts to a man speaking, followed by a final shot of all the PhoneWatch devices arranged in a line against the swirling background. The pacing is fast and disorienting during the middle section.