The initial "Hey!" on a black screen.
The ad opens with a black screen and the word "Hey!". It then transitions to various clips of people and text. One clip shows a man in a suit holding a champagne flute, with "philo" and "BMF STARZ" logos. Another shows a chef in a kitchen, followed by a woman in a red dress. Text appears stating "TV should be easy." and then "easy.". Another clip shows a man on horseback in a snowy landscape with the text "Premium channels". A woman in a period costume speaks, followed by a montage of images with text like "library of blockbuster movies and shows". A man with braided hair smiles, then a man with a bruised face speaks. The ad concludes with text "that's philo, baby." and "A better way to TV", featuring a TV screen with the "philo" logo.
