The close-up of a dragon's eye and the question 'Want to meet a dragon?'

The ad opens with a close-up of a dragon's eye, then transitions to a living room scene where a family is watching a movie featuring a dragon on TV. The Philips Hue lights in the room sync with the movie's action, creating an immersive experience. The ad then shows a close-up of a woman's surprised face, followed by a shot of the Philips Hue light bulb, and ends with the Philips and Hue logos.