A sleek, high-tech Philips shaver is presented in a close-up shot.

The video opens with a close-up of a Philips i9000 Prestige Ultra shaver on its charging stand. The camera then zooms into the shaver's internal mechanism, showing the 'Lift & Cut' technology in action, lifting and cutting hairs. It then shows a close-up of a single hair being cut. The shaver head is shown in 360-degree rotation, highlighting its flexibility. A man is shown shaving his face with the shaver. The video concludes with a product shot of the shaver and its accessories, along with warranty information.