The initial dialogue and the question "Woah, who's that?" create intrigue.

The ad opens with two people in suits, a woman and a man, in an office setting. The man is speaking animatedly. The scene then shifts to a taller man in a suit holding a mug, standing next to a shorter man in a suit by a copier. The taller man is explaining something. The scene then cuts to a conference room where a woman in a yellow sweater is looking at a whiteboard with a graph showing profits. The ad concludes with a close-up of the man in the suit from the beginning, smiling. The pacing is quick, with rapid cuts between scenes.