A close-up of perfectly cooked, crispy fish sticks on a plate.

The ad opens with a plate of golden-brown fish sticks served with potatoes and salad. It then transitions to a freezer where a box of Pescova Varitas Merluza is shown amongst frozen vegetables. A hand takes the box out, and the fish sticks are arranged on a baking tray. They are then placed into an oven and subsequently into an air fryer. Close-ups show the crispy texture of the fish sticks and the flaky white fish inside. The ad concludes with a shot of the prepared fish sticks on a plate, with the product box and branding visible.