Pernambucanas YouTube Ads: Video Campaigns & Analysis

#3682 YouTube advertiser by spendRetail EcommerceBrazilVerify on Google Ads Transparency Center

Founded in 1908, Pernambucanas is a Brazilian department store chain offering apparel, home goods, beauty products, appliances, and financial services. Its YouTube advertising footprint features 60+ ads with 46.6M views across 2 markets. Campaigns frequently spotlight seasonal events like Mother's Day, bedding sales, and financial products such as credit cards and loans.

Est. total spend
$93.3K – $373K
All-time, estimated range
Ads indexed
68
Total views
46.6M
Markets
2
Countries the ads ran in

Most-viewed Pernambucanas YouTube ads

Top 20 by views · list updated

See all 68 Pernambucanas ads

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About Pernambucanas

Pernambucanas is a Brazilian department store chain offering apparel, home goods, beauty products, and small home appliances, as well as financial services through its fintech arm Pefisa. Founded in 1908, the retailer operates more than 400 physical stores across Brazil alongside its e-commerce website. The company is owned by Arthur Lundgren Tecidos S.A.

Company
Arthur Lundgren Tecidos S.A. Casas Pernambucanas
Category
Department store chain
Headquarters
Brazil
Advertises in
2 countries

Pernambucanas YouTube ads — FAQ

Pernambucanas is a Brazilian department store chain founded in 1908 and operated by Arthur Lundgren Tecidos S.A. It sells apparel, home goods, beauty items, and small appliances, while also providing financial services through its fintech arm, Pefisa.
Pernambucanas's YouTube ads primarily focus on seasonal retail campaigns such as Mother's Day, Valentine's Day, bedding sales, and winter collections. Other ads highlight financial services, including credit cards, payroll-deductible loans, and FGTS early withdrawals.
Pernambucanas relies mostly on horizontal video ads, with a small share of vertical formats. The majority of its video ads are short spots lasting up to 15 seconds, alongside some 16-to-30-second commercials.
Pernambucanas advertises exclusively in Portuguese on YouTube, targeting consumers in Brazil.
AdSee has indexed 68 YouTube ads from Pernambucanas, with 46.6M views in total, shown in 2 countries.
Pernambucanas's YouTube ads in the AdSee library ran most often in Brazil and Croatia.
AdSee estimates Pernambucanas's YouTube ad spend at $93.3K – $373K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Pernambucanas.
The most-viewed Pernambucanas ad in the AdSee library is “Pernambucanas — Dia das Mães”, with 5.4M views on YouTube.
Pernambucanas's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12715778033072472065?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.