The ad begins with a striking, dark circular graphic with glowing neon-like edges and the brand name prominently displayed.

The ad opens with a dark, circular graphic featuring the text "PERGOLUX Series 3". It then transitions to show a hand using a smartphone app to control a pergola. The app interface displays options for lighting, roof position, and a heater. Subsequent shots show the pergola's slatted roof opening and closing, a close-up of a smart controller, and the pergola at night with its LED lights on and a heater active. The ad also highlights an IP65 water-resistant remote and mentions voice control.