The animated smartphone appearing in the ornate doorway is visually striking and unexpected.

The ad opens with a grand, ornate doorway. A smartphone with a QR code and animated arms and legs appears in the doorway. Then, multiple hands holding various smartphones appear, all pointing at the central smartphone. The screens of these phones show different payment apps, each displaying a QR code or a similar payment interface. The scene transitions to show the Payway logo and tagline.