Cream being poured into a pan of pasta.

The ad opens with a close-up of cream being poured from a "CHEF Panna" carton into a pan of pasta and vegetables. The carton is then shown on a wooden surface. Three men are in a kitchen, one tasting food from a spoon and reacting with delight. The cream is poured into another pan of pasta. The carton is shown again, with a wooden spoon next to it. A man tastes cream from the spoon and smiles. A boy eats pasta with a fork, eyes closed in pleasure. The ad ends with the boy looking up happily, with a chef's hat drawn above his head.