The bright blue and red colors and the "Pague Menos" logo.

The ad opens with a blue background and a small red and white flower-like graphic at the top. A large, rounded blue shape dominates the center, with a red curved shape at the bottom. The text "IMAGENS MERAMENTE ILUSTRATIVAS." appears at the bottom. The logo "Pague Menos" with a red cross appears at the top. Then, a selection of products is displayed on the red base: a large red tub of "WHEY 100% PURE", a package of "Pampers pants" diapers, a small bottle of "Centrum Essencial", a pump bottle of "CeraVe Loção Hidratante", and a bottle of "NIVEA Sun Protect & Hidrata". The text "Ofertas imperdíveis toda semana!" appears to the right of the products. The pacing is slow and steady.