The video opens with a close-up of folded jeans in a drawer, quickly followed by text asking 'BUT HOW ACTUALLY'.

The video opens with a close-up of folded jeans in a drawer, then transitions to a close-up of denim fabric with a zipper. It then shows an aerial view of a large factory with smoke stacks, followed by a man in a white polo shirt looking at the camera. The video then shows the process of denim production: spools of yarn, a warping machine, indigo dye baths, rebeaming, and weaving. It features close-ups of the fabric and machinery, with workers operating the equipment. The final scenes show the finished denim being shipped, then jeans being sewn and embroidered with the brand logo, and finally, a man with a bow and arrow standing next to a vehicle. The pacing is fast-paced, showcasing the entire production process from raw materials to the finished product.