Orangetheory Fitness YouTube Ads and Video Campaigns

#1277 YouTube advertiser by spendLocal ServicesUnited StatesVerify on Google Ads Transparency Center

Orangetheory Fitness is a boutique fitness franchise offering heart-rate-based group interval training combining cardio and strength workouts. Its YouTube advertising spans 20+ ads and 64.9M views across 2 markets. Campaigns regularly highlight fitness transformations, full-body coaching, and invitations to book a free session.

Est. total spend
$714K – $1.8M
All-time, estimated range
Ads indexed
29
Total views
64.9M
Markets
2
Countries the ads ran in

Most-viewed Orangetheory Fitness YouTube ads

Top 20 by views · list updated

See all 29 Orangetheory Fitness ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

Start free

About Orangetheory Fitness

Orangetheory Fitness is an American boutique fitness franchise that provides heart-rate-based group interval training workouts combining cardio and strength training. Founded in 2010, the company operates over 1,500 studios across more than 20 countries worldwide. In 2024, Orangetheory merged with Self-Esteem Brands, the parent company of Anytime Fitness.

Company
Ultimate Fitness Group, LLC
Category
Fitness studio chain
Headquarters
United States
Advertises in
2 countries

Orangetheory Fitness YouTube ads — FAQ

Orangetheory Fitness is an American boutique fitness franchise chain operated by Ultimate Fitness Group, LLC. It offers heart-rate-based group interval training workouts that combine cardio and strength exercises.
Orangetheory Fitness ads focus on full-body workouts, fitness transformations, and the combination of strength, cardio, and coaching. Several commercials also encourage viewers to book a free session.
Orangetheory Fitness uses a mix of horizontal videos and vertical Shorts. Most of the brand's commercials are short spots running up to 15 seconds, along with videos lasting between 16 and 30 seconds.
Orangetheory Fitness advertises primarily in English, with a smaller portion of its YouTube campaigns also appearing in French.
AdSee has indexed 29 YouTube ads from Orangetheory Fitness, with 64.9M views in total, shown in 2 countries.
Orangetheory Fitness's YouTube ads in the AdSee library ran most often in Canada and Myanmar.
AdSee estimates Orangetheory Fitness's YouTube ad spend at $714K – $1.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Orangetheory Fitness.
The most-viewed Orangetheory Fitness ad in the AdSee library is “Orangetheory — Fitness Transformation”, with 25.7M views on YouTube.
Orangetheory Fitness's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR11098617997386842113?region=anywhere
All brands →
#Brand · Industry · CountryEst. total spendAdsViewsActions
1177
MyConnectLocal ServicesAU
$769K – $2.1M34 ads · 51.3M3451.3MView ads
1199
Claims.co.ukLocal ServicesGB
$813K – $2.0M41 ads · 62.5M4162.5MView ads
1239
Smart FitLocal ServicesBR
$140K – $1.9M98 ads · 70.1M9870.1MView ads
1244
Retro FitnessLocal ServicesUS
$188K – $1.9M25 ads · 37.6M2537.6MView ads
1283$720K – $1.8M156 ads · 36.0M15636.0MView ads
1297
Your Home UpgradeLocal ServicesUS
$714K – $1.8M252 ads · 35.7M25235.7MView ads
1315$385K – $1.8M91 ads · 35.0M9135.0MView ads
1318
Metal Roof NationLocal ServicesUS
$699K – $1.7M25 ads · 34.9M2534.9MView ads

Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.