The initial text 'NO PUEDES' (You cannot) creates intrigue.

The ad starts with text on a yellow background that says 'NO PUEDES'. This transitions to 'NO PUEDES SALTAR ESTE ANUNCIO' (You cannot skip this ad). Then, a montage of colorful Openbank credit cards appears. The ad then shows text on a pink background that says 'PERO SÍ LAS FILAS DEL BANCO' (But yes, the bank queues). More shots of the credit cards follow, and then a light blue background with the text 'VIVE TU VIDA OPEN' (Live your life Open). The ad ends with the Openbank logo and app store download buttons on a black background.