The split screen with the word "THIS" overlaid on hands holding iPhones.

The ad opens with a split screen showing two hands holding iPhones, one with a black accessory, the other with an orange one, with the word "THIS" overlaid. It then transitions to close-ups of a white mobile controller, showing it attaching to an iPhone, being put into a pocket, and being used to play games like Minecraft and a racing game. The ad highlights the controller's features, such as its quick launch, portability, and high-end components like anti-drift joysticks and analog triggers. It also showcases a travel case, a dock for charging and big-screen gaming, and a keycast for portable casting. The video ends with a montage of development prototypes and a final shot of the controller with an iPhone, emphasizing "real gaming, anytime, anywhere."