The initial close-ups of the ear care products and the question about why no one talks about ear care.

The video opens with close-ups of ear care products, then transitions to a woman in pajamas applying serum to her face and then to her ear. She then shows the ear cream and applies it to her ear. The scene shifts to her in a subway station, putting in earbuds, and then finally to her sleeping in bed with the ear cream on her nightstand. The editing is fast-paced, with quick cuts between scenes.