The initial shot of two stylish young men against a stark urban backdrop with a prominent 'oe' logo.

The ad opens with two young men standing back-to-back in an urban-like setting with a corrugated metal wall and red scaffolding. A large white 'oe' logo is superimposed. The scene then transitions to a close-up of a young man sitting and posing with New Balance sneakers, followed by a blurred shot of someone in a similar pose. The ad then shows a young man crouching with Vans sneakers. The final scene is an end card with the 'oe' logo and app download information.