The initial text on the phone screen announces a discount for the first purchase.

The ad opens with a phone screen displaying text and the Oba Hortifruti logo. The background is a gradient of yellow to orange. As the ad progresses, different food items like a yellow bell pepper, a jar of honey, a tomato, a steak, and a green apple appear on the phone screen, replacing each other. The background color of the phone screen also changes to match the item, transitioning through yellow, red, and green. The Oba Hortifruti logo remains visible on the right side of the screen throughout.