The initial shot of a person falling or being pulled upwards in a dark, dramatic setting.

The ad opens with a dark, close-up shot of a woman falling or being pulled upwards. This is followed by a series of quick cuts: a distorted, screaming face; a man in a car looking distressed; a group of women with dramatic makeup, one with black lipstick; the man again, shouting; and finally, the woman from the beginning in a car, looking scared. The pacing is fast and intense, with dramatic lighting and close-ups. The ad ends with the title card and release date.