The initial close-up of the "NOTINO discovery box" creates intrigue.

The ad opens with a close-up of two black boxes with white text 'discovery box' and 'NOTINO'. It then transitions to a scene of three women laughing and sitting on a couch, holding what appear to be beauty products. The ad then shows a graphic overlay with a discount percentage and product images, followed by a final shot of clouds with rose petals falling and text.