The initial graphic of the folded paper.

The ad opens with a graphic of a folded piece of paper. It then transitions to a trade show booth where Northwestern Energy representatives are talking to attendees. A brochure is handed to someone, and then a couple is shown on a couch looking at a laptop displaying energy usage data. The ad then shows quick cuts of a woman changing an air filter, a hand adjusting a water heater thermostat, and a man carrying insulation. The ad concludes with the Northwestern Energy logo and website.