The initial close-up of a woman's concerned face and the text "Sugar causes wrinkles".

The ad opens with a woman looking concerned at her phone, with tall buildings in the background. Text appears stating "Sugar causes wrinkles". The scene then cuts to a close-up of her face, emphasizing her expression. Another woman with curly hair appears, looking surprised, with text "SUGAR" appearing. The ad then shows hands holding a NIVEA Q10 serum bottle. The dropper is shown applying serum to a woman's cheek. Another close-up shows a finger touching wrinkles near the eye. The ad transitions to a shot of the NIVEA Q10 serum bottle and packaging, with text "NEW". Finally, two women are shown smiling and embracing, with text about feeling powerful and skin. The ad ends with a close-up of a woman's face and the NIVEA logo.