The Nintendo Switch logo and pixelated Mario graphics.

The ad opens with the Nintendo Switch logo, then transitions to pixelated graphics of Mario and Luigi holding a blank poster. This is followed by a pixelated "Super Mario Bros. 40th" graphic. The scene then shifts to a man and a young boy sitting on a couch, watching a Nintendo Switch game on TV. The game shown is Super Mario Galaxy. The father and son are shown playing the game together, reacting with excitement and laughter. The ad concludes with a shot of the Super Mario 3D All-Stars game case, featuring Super Mario Galaxy and Super Mario Galaxy 2.