Kristen Bell with electrodes on her forehead, being told she's been transferred for the fourth time.

The ad opens with a woman, Kristen Bell, wearing electrodes on her forehead, sitting in a sterile-looking room with two people in lab coats observing her. The scene cuts to the two observers, one taking notes, and then back to Bell, who smiles and speaks. The observers appear to be interacting with her as if she is a customer service agent. The ad then shows a split screen with Bell on one side and the observers on the other, with text overlays. The final scene shows the NICE logo with a tagline.