The initial screen with sleeping characters and the text '糟了!英雄们都还在沉睡!' (Oh no! The heroes are still asleep!) creates a sense of urgency and curiosity.

The ad opens with a screen showing several character portraits, all with sleeping icons. The text indicates the heroes are asleep. It then transitions to gameplay footage of a 2D side-scrolling action game with various characters fighting monsters in different environments like a cave, a forest, a beach, and an industrial area. The bottom of the screen features character art and promotional text. The pacing is fast, showcasing different gameplay scenarios and characters.