NELL YouTube Ads & Video Creatives

#2080 YouTube advertiser by spendDTCJapanVerify on Google Ads Transparency Center

Launched in Tokyo, NELL is a direct-to-consumer bedding brand specializing in ergonomic pocket-coil mattresses, pillows, and sleep accessories. Its YouTube video ads in Japan have generated 19.0M views across 13 campaigns. NELL's advertising frequently highlights customer mattress reviews, sleep support features, trial guarantees, and seasonal promotional sales.

Est. total spend
$19.0K – $952K
All-time, estimated range
Ads indexed
13
Total views
19.0M
Markets
1
Countries the ads ran in

Most-viewed NELL YouTube ads

Top 13 by views · list updated

NELL — NELLマットレス レビュー:1年使ってもおすすめ! (YouTube video ad)1:00

NELL

NELLマットレス レビュー:1年使ってもおすすめ!

8.4M views
NELL — NELL Mattress — Comfortable and Supportive (YouTube video ad)0:48

NELL

NELL Mattress — Comfortable and Supportive

2.3M views
NELL — NELLマットレス — 快適な睡眠と保証 (YouTube video ad)0:54

NELL

NELLマットレス — 快適な睡眠と保証

2M views
NELL — NELL ネルマットレス — 快適な寝心地とサポート (YouTube video ad)0:52

NELL

NELL ネルマットレス — 快適な寝心地とサポート

1.9M views
NELL — NELLマットレス レビューと10%OFFクーポン (YouTube video ad)1:21

NELL

NELLマットレス レビューと10%OFFクーポン

1.8M views
NELL — NELL — Mattress Review & New Year Sale (YouTube video ad)1:00

NELL

NELL — Mattress Review & New Year Sale

1.1M views
NELL — NELLマットレス — ラストサマーSALE (YouTube video ad)0:54

NELL

NELLマットレス — ラストサマーSALE

595.9K views
NELL — NELL — New Year Sale Mattress Promotion (YouTube video ad)1:00

NELL

NELL — New Year Sale Mattress Promotion

301K views
NELL — NELL Mattress Winter Sale: 15% Off + 120-Day Trial (YouTube video ad)1:00

NELL

NELL Mattress Winter Sale: 15% Off + 120-Day Trial

210K views
NELL — NELL — LAST SUMMER SALE 15% OFF (YouTube video ad)1:00

NELL

NELL — LAST SUMMER SALE 15% OFF

83K views
NELL — NELL Mattress — Amazon Pay Campaign (YouTube video ad)1:00

NELL

NELL Mattress — Amazon Pay Campaign

46.2K views
NELL — NELLマットレス — Amazon Pay キャンペーン (YouTube video ad)1:00

NELL

NELLマットレス — Amazon Pay キャンペーン

41.5K views
NELL — NELLマットレス — Amazon Payキャンペーンで最大20,490円OFF (YouTube video ad)1:16

NELL

NELLマットレス — Amazon Payキャンペーンで最大20,490円OFF

34.6K views

About NELL

NELL is a Japanese direct-to-consumer sleep and bedding brand owned and operated by Morght, Inc. Launched in 2020 and headquartered in Tokyo, the brand specializes in ergonomic pocket-coil mattresses, pillows, and sleep accessories designed to support natural movement during sleep. NELL sells directly to consumers in Japan via its e-commerce platform.

Company
株式会社Morght
Category
DTC bedding and mattress brand
Headquarters
Japan
Advertises in
1 country

NELL YouTube ads — FAQ

NELL is a Japanese direct-to-consumer bedding brand operated by Morght, Inc. Based in Tokyo, NELL specializes in ergonomic pocket-coil mattresses, pillows, and sleep accessories sold through its e-commerce platform.
NELL's YouTube ads highlight comfortable mattress support, product reviews after extended use, and trial guarantees. The video campaigns also frequently promote seasonal sales, including New Year and summer discounts.
NELL advertises primarily through standard horizontal video formats, with only a small share of vertical spots. Most videos run between 30 and 60 seconds, alongside some longer promotional clips.
NELL advertises exclusively in Japanese on YouTube, catering to its primary audience in Japan.
AdSee has indexed 13 YouTube ads from NELL, with 19.0M views in total, shown in 1 country.
NELL's YouTube ads in the AdSee library ran most often in Japan.
AdSee estimates NELL's YouTube ad spend at $19.0K – $952K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by NELL.
The most-viewed NELL ad in the AdSee library is “NELLマットレス レビュー:1年使ってもおすすめ!”, with 8.5M views on YouTube.
NELL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00089679312277471233?region=anywhere

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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.