The initial abstract graphics and the National Geographic logo.

The ad opens with abstract graphics and the National Geographic logo, then transitions to a series of stunning nature and urban photography scenes. These include a hiker by a mountain lake at sunrise, a photographer in a scenic landscape, a person photographing in a bustling night market, frogs in the rain, an ice climber, a person exploring a cave, and a cityscape with cranes. The ad then showcases a blue Peugeot 3008 Hybrid driving through various landscapes, including coastal roads and forests, with interior shots of the car's digital display. The final sequence features a person walking on a beach at sunset and the car driving on a highway, ending with the Peugeot logo and product details.