The initial dark, mysterious shot of the character's face and the subsequent reveal of the armored warrior with a glowing sword.

The ad opens with a close-up of a person wearing a cap in the dark, then transitions to a bright, blurry scene. It quickly cuts to a character in dark, futuristic armor wielding a glowing sword, moving through a dark, industrial-looking environment. The title card 'HELL IS US' appears. The ad shows more action sequences with the armored character fighting various enemies, including large, monstrous figures and hordes of white, statue-like beings. The final scenes show the character in a bright, misty environment and then a close-up of an eye, followed by a call to action.