The unusual red character with an '8' logo on its face.

The ad opens with a man in a pink sweater smiling at the camera, with a red, spherical character with an '8' logo on its face behind him. The scene transitions to a darker setting with three people, including the red character. Then, a group of four people, including the red character, sit around a table in a dimly lit room. The next scene shows a woman and a man in a cheese cellar, with the red character present. The ad concludes with the MTV Katsomo logo and tagline.