Close-up of a protein bar with prominent branding.

The ad opens with a close-up of a 'MTN OPS' protein bar, then cuts to a man in a hunting blind eating something, followed by a small plane flying over a mountainous landscape. It then shows a person in the dark with a headlamp, a hunter adjusting his hat, a bear in a grassy field, and a person pushing through dense foliage with a rifle. The ad also features underwater spearfishing footage, a man on horseback preparing a snack, and a man drinking from a water bottle. The pacing is quick, intercutting various outdoor adventure scenes.