MINI YouTube ads: video campaigns and views

#3430 YouTube advertiser by spendAutomotiveFrance

MINI France, operated by BMW France, sells premium compact cars, electric vehicles, hatchbacks, and crossovers. Its YouTube advertising in France accounts for 30+ ads and 22.6M views in the library. Campaigns focus heavily on electric mobility, highlighting models like the MINI Aceman, Mini Cooper Electric, Mini Countryman, and home charging solutions.

Est. total spend
$181K – $429K
All-time, estimated range
Ads indexed
30
Total views
22.6M
Markets
1
Countries the ads ran in

Most-viewed MINI YouTube ads

Top 20 by views · list updated

See all 30 MINI ads

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About MINI

MINI France is the French market operation of MINI, a British automotive brand owned by the BMW Group. The company sells premium compact cars, electric vehicles, hatchbacks, and crossovers to consumers and commercial clients throughout France. Legal representation and business operations for the website domain mini.fr are managed by BMW France.

Company
BMW France
Category
Automobile manufacturer
Headquarters
France
Advertises in
1 country

MINI YouTube ads — FAQ

MINI advertises its lineup of premium compact cars, electric vehicles, hatchbacks, and crossovers. Managed in France by BMW France, the brand promotes passenger vehicles and related services to French consumers and commercial clients.
MINI's YouTube ads focus heavily on its electric vehicle models, including the all-electric MINI Aceman, MINI Cooper Electric, and MINI Countryman. Recurring themes include home charging solutions, journey planning, and eco-friendly driving.
MINI primarily runs short horizontal video ads lasting up to 15 seconds, supplemented by some longer spots up to 30 seconds and a smaller share of vertical Shorts-style videos.
MINI advertises exclusively in French on YouTube, targeting car buyers and drivers in France.
AdSee has indexed 30 YouTube ads from MINI, with 22.6M views in total, shown in 1 country.
MINI's YouTube ads in the AdSee library ran most often in France.
AdSee estimates MINI's YouTube ad spend at $181K – $429K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by MINI.
The most-viewed MINI ad in the AdSee library is “NOUVEAU MINI ACEMAN. 100% ÉLECTRIQUE”, with 3.0M views on YouTube.
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.