The initial scene in the dark garage with the unusual Fiat Multipla.

The ad opens with a dark garage scene. A man walks towards a black Fiat Multipla. The camera then focuses on a Milwaukee speaker and various nuts and bolts scattered on a workbench. Close-ups of nuts and bolts follow. The man is then seen working on the car, first with a power tool on the wheel, then with a grinder, and finally polishing the car with a buffer. The car is revealed to be a red Alfa Romeo race car. The ad ends with the Milwaukee logo and a promotional graphic.