A person tubing down a snowy slope, kicking up snow.

The ad opens with a person in a purple snowsuit and helmet tubing down a snowy slope, kicking up snow. This transitions to a mascot of a purple cow, then to people holding a large purple sign that says "CHÈQUE VACANCES AU 4000 €". The final scene is a wide shot of a Milka-branded cable car ascending a snowy mountain, with a family inside and Milka products displayed in the foreground. The overall pacing is quick and energetic.