Close-up of a sleek, futuristic electric shaver.

The video opens with a close-up of a Philips electric shaver, the i9000 Prestige Ultra, on its charging stand. A hand lifts the shaver. The camera then zooms into the shaver's cutting mechanism, showing a close-up animation of how it lifts and cuts hair below the skin level. This is followed by a shot of a man with a beard using the shaver on his face. The final shots show the man with a clean shave and then a product shot of the shaver on its stand with text overlays.