A close-up of a red traffic light.

The ad opens with a close-up of a red traffic light, then transitions to a family in a car, seemingly stuck in traffic. The father looks surprised as they pass a billboard featuring a man shrugging and the text 'Sorry, maar het is WK!'. The scene then shifts to a close-up of a soccer ball pattern with grass in the center, followed by a product shot of a Philips shaver on a green background. The ad ends with the MediaMarkt logo.