The opening text 'NOW OPEN IN SANTA CLARA TOWN CENTRE' with sparkling effects.

The ad opens with a purple background and the Malabar Gold & Diamonds logo. Text appears stating 'NOW OPEN IN SANTA CLARA TOWN CENTRE'. This transitions to a shot of actor Anil Kapoor in a suit, pointing and smiling, with text about 'SMART Xchange'. Then, animated gold bangles are shown being placed in a jewelry box, with text about exchanging old gold. A man and woman are depicted exchanging a jewelry box. The ad then shows Anil Kapoor again, giving an 'okay' sign, with text about picking new jewelry. Finally, it shows hands shaking with a gold bangle, and text about the 'Malabar Promise' and 'Assured Lifetime Maintenance', 'Complete Transparency', 'Guaranteed Buyback', 'Hallmarked Pure Gold', and 'Fair Price Policy'. The ad concludes with the showroom address and a list of other showroom locations.