The initial happy stick figure contrasted with the later shocked reaction.

The ad opens with a stick figure smiling broadly, standing in a doorway. The text "Moi quand je réalise" appears above her. The scene then cuts to the same stick figure standing in a ransacked apartment, looking shocked. The apartment is messy with drawers pulled out, papers scattered, and a chair overturned. The text "qu'on a cambriolé mon appart" appears. The final scene is an end card with the MAIF logo and information about their home insurance.