Pouring coffee into a glass with ice.

The video opens with a pour of coffee into a glass with ice, followed by two glasses of dark coffee with foam. Text overlays appear, showing the progression of the man's day and his energy levels. He is shown at a desk, then on a couch, and finally holding a small bottle of 'Magic Mind'. The ad transitions to a product shot of three bottles of 'Magic Mind' with a price graphic.