The ad starts with a charming animated backpack and the Lunii device.

The ad opens with a hand-drawn animation of a backpack with a Lunii device attached. It transitions to a child sitting in a car, wearing headphones and holding the Lunii device. Then, it shows a suitcase being packed, with the Lunii device inside. Finally, it depicts a girl at a table, also wearing headphones and holding the device. The ad concludes with a montage of Lunii storybook covers and a graphic promoting the Lunii+ subscription service.