The extreme close-up of the woman's face and her wide, upward-gazing eyes.

The ad opens with a close-up of a young woman's face, her eyes wide and looking upwards. The camera then pans up to show her and another young woman looking at the ceiling. A small, bright object appears to be moving across the ceiling. The LVM Versicherung logo appears in green on the ceiling. The two women continue to look up at the ceiling.