The initial text "REACH YOUR" combined with the discount offer.

The ad opens with text on a purple gradient background: "REACH YOUR". This transitions to a man wearing headphones, looking at a laptop in a home office setting. Below him, text appears: "UP TO 35% OFF LANGUAGE CLASSES". This is followed by shots of diverse people interacting positively in office-like settings, with text overlays like "WEAH" and "CONFIDENCE". The ad then shows a tablet displaying a language learning interface with video calls, and text "LEARN WITH NATIVE-LEVEL TEACHERS" and "LIVE ONLINE CLASSES". Finally, it shows a woman using a laptop for language learning, with the "UP TO 35% OFF" text reappearing, and concludes with the Lingoda logo and "SIGN UP NOW!". The pacing is quick, with frequent scene changes and text overlays.