The initial product shot with the 'NYHET' (New) badge.

The ad opens with a product shot of Lindahl's Protein+ drink with collagen, featuring a peach flavor and the text 'NYHET' (New). It then transitions to a woman in athletic wear performing a lunge stretch, with a bottle of the drink placed on the floor. Animated overlays of her stretching motion are shown. The ad then displays two bottles of the drink, peach and mango passion flavors, highlighting '21g PROTEIN PER FLASKA' and '5g KOLLAGEN'. The final scene shows a splash of yellow liquid with the text 'INTENSIVT GOD' (Intensely Good) and the Lindahl's Protein+ logo.