Ligue 1 YouTube Ads: Top Video Commercials

#2765 YouTube advertiser by spendEntertainment MediaFranceVerify on Google Ads Transparency Center

Ligue 1 is the premier professional soccer league in France, featuring 18 clubs competing for the national championship. Its YouTube advertising spans 40+ ads and 22.8M views across 3 markets. Campaigns prominently feature match fixtures, rivalry matchups like Paris vs Marseille, and promotions for the Ligue 1+ streaming service.

Est. total spend
$137K – $614K
All-time, estimated range
Ads indexed
40
Total views
22.8M
Markets
3
Countries the ads ran in

Most-viewed Ligue 1 YouTube ads

Top 20 by views · list updated

See all 40 Ligue 1 ads

Search every ad by what's said and shown, filter by country, language and date, and save the ones that matter to a board.

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About Ligue 1

Ligue 1 is the premier professional soccer league in France, representing the top tier of the French football league system. Administered by the Ligue de Football Professionnel (LFP), the league features 18 clubs from France and Monaco competing annually for the national championship. The official website provides global fans with match schedules, statistics, news, and streaming content.

Company
FILIALE LFP 2
Category
Professional soccer league
Headquarters
France
Advertises in
3 countries

Ligue 1 YouTube ads — FAQ

Ligue 1 is France's premier professional soccer league, featuring 18 clubs competing for the national championship. On YouTube, Ligue 1 promotes its streaming service, Ligue 1 Plus, alongside match schedules, top plays, and league news.
Ligue 1's YouTube ads primarily focus on promoting the Ligue 1+ service, special subscription launch offers, and upcoming match fixtures like Paris vs Marseille and Olympique Lyonnais fixtures. The campaigns highlight live football matches and premium league content.
Ligue 1 mostly uses horizontal video formats for its YouTube ads, alongside some vertical formats. Most of the video spots run between 16 and 60 seconds in length.
Ligue 1 advertises on YouTube entirely in French, reflecting its base in France.
AdSee has indexed 40 YouTube ads from Ligue 1, with 22.8M views in total, shown in 3 countries.
Ligue 1's YouTube ads in the AdSee library ran most often in France, Belgium and Italy.
AdSee estimates Ligue 1's YouTube ad spend at $137K – $614K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ligue 1.
The most-viewed Ligue 1 ad in the AdSee library is “Ligue 1 Plus - Live Soccer Matches & Top Plays”, with 6.6M views on YouTube.
Ligue 1's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR15651529175074865153?region=anywhere
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Spend figures are estimated ranges, not reported numbers — see how we estimate ad spend.