The animated characters and the prominent "eSIM!" text grab attention.

The ad features two animated characters, one blue and thin with one eye, and another larger, blue, furry monster. They are shown against a blue and white background. The thin character is on the left, and the monster is on the right. The text "Jetzt auch mit eSIM!" appears prominently in white on a dark blue oval shape. The LEBARA logo is visible in the bottom right corner. The characters move and gesture throughout the ad.