The initial dynamic shot of the red car driving over a bridge at sunset.

The ad opens with a dynamic shot of a red car driving over a bridge at sunset. The camera then shifts to a white car, also driving over the bridge, with a focus on its rear design. Close-ups of the white car's side profile highlight its sleek lines. The scene transitions to a shot of clouds in the sky, followed by a reveal of both the red and white cars parked side-by-side against the sunset backdrop. The final sequence displays text and logos, including the Lancia logo and the Milano Cortina 2026 Olympic and Paralympic Games emblems.