A man in a red polo shirt and sunglasses on a beach.

The ad opens with a man in a red polo shirt and sunglasses standing on a beach, with the ocean in the background. He introduces Lalandia Söndervig and a new attraction called Vesterhavet. The scene then shifts to a woman planting grass on a sand dune, followed by a man watering the sand with a hose. The man then drinks from a mug, spilling some. Two men are shown in the water with a wheelbarrow full of sand. The first man is seen again with the Vesterhavet sign, and then a group of people are shown pushing wheelbarrows full of sand up a dune. Finally, a sign is hammered into the ground, indicating Vesterhavet is 500m away. The ad concludes with the Lalandia logo and location.