The exterior shot of the La-Z-Boy store.

The ad opens with an exterior shot of a La-Z-Boy store. Inside, customers are shown browsing furniture, interacting with sales associates, and using tablets. Scenes transition to a designer showing fabric swatches and using a computer to create a 3D room design. The ad then shows families relaxing in their homes on La-Z-Boy furniture, culminating in a Memorial Day Sale graphic.